Câu 18: IIBA-CBDA: Certification in Business Data Analytics

To gain traction on online sales, a retailer initiated a marketing campaign using banner ads. The company has requested their analytics team to evaluate the performance of the campaign. During the presentation, the analyst confirmed that the campaign did bring in a large number of net new customers to the website and met the target sales conversion rate. They also noted that there was a high number of repeat visitors not completing a sale. What decision would help the retailer improve sales conversion rates for repeat visitors?

1. A. Increase investment in banner ads
2. B. Ensure the sales checkout process is streamlined — đáp án hiện tại
3. C. Add additional new products to attract customers
4. D. Incentivize customers to subscribe to promotional notifications