Câu 13: IIBA-CBDA: Certification in Business Data Analytics

Senior executives in a large organization receive numerous sales reports of every sale through a corporate dashboard on a weekly basis. The executives are considering budget increases for various functions but would like to know if they are obtaining good returns for current budget allocations. They ask the analytics team to research and answer: “How effective is our marketing spend?”This question is:

1. A. Already answered in the sales data
2. B. Too broadly scoped to be effectively answered — đáp án hiện tại
3. C. Difficult to analyze because its narrowly focused
4. D. Sufficient to begin initial analysis