Câu 32: NCP-AAI: Agentic AI

An agentic AI is tasked with generating marketing copy for various campaigns. It’s consistently producing high-quality text and generating significant engagement. However, qualitative feedback from brand managers indicates that the content lacks a distinct “brand voice” and feels generic. Which of the following metrics would be most valuable for evaluating the agent’s adherence to the brand’s established voice?

1. A. A metric assessing the agent’s ability to tailor its language and messaging for distinct audience segments based on demographic and psychographic data.
2. B. A metric evaluating the agent’s textual similarity to a formalized brand style guide, analyzing factors such as tone, approved vocabulary, and prescribed sentence structures. — đáp án hiện tại
3. C. A metric tracking the average word count and sentence length of the agent’s copy, focusing on stylistic efficiency as a potential proxy for brand alignment.
4. D. A metric quantifying how frequently the agent’s output is shared, liked, or reposted on major social platforms, using this as an indicator of effective brand representation.