Câu 16: Salesforce Certified Data Architect

A large retail B2C customer wants to build a 360-degree view of its customers for its call center agents. The customer information is currently maintained in the following systems:1. Salesforce CRM2. Custom billing solution3. Customer master data management (MDM)4. Contract management system5. Marketing solutionWhat should a data architect recommend that would help uniquely identify the customer across multiple systems?

1. A. Store the Salesforce ID in all the solutions to identify the customer.
2. B. Create a custom field as external ID to maintain the customer ID from the MDM solution. — đáp án hiện tại
3. C. Create a custom object that will serve as a cross-reference for the customer ID.
4. D. Create a customer database, and use this ID in all systems.