Câu 3: Salesforce Certified Marketing Cloud Email Specialist
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three stra…
Nội dung câu hỏi
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will help improve NTO's email deliverability? (Choose three.)
Các lựa chọn
Đáp án được giữ gọn theo nhãn A, B, C, D trong phần bình chọn tương tác.
- A. Purchase lists from companies that guarantee users have opted in.
- B. Authenticate email sending to distinguish it from spammers. — đáp án hiện tại
- C. Purge old or inactive email addresses. — đáp án hiện tại
- D. Ensure the spam complaint rate is between 1% and 3%.
- E. Encourage subscribers to add the company's sending domain to their address books. — đáp án hiện tại
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