Câu 39: LEAD: Leadership and Transformation in Supply Management

The chief executive officer (CEO) for a specialty manufacturing firm wants to improve the firm’s competitiveness through better functional coordination. The CEO reviews each business unit’s contributions and concludes that supply management’s role has not been significant. The CEO learns that commodity specialists are currently evaluated primarily on cost reduction and avoidance, with their compensation based on these metrics. Given this situation, which of the following would be the MOST effective way of enhancing supply management's value to the firm?

1. A. Ensuring staff members are competent in contract negotiation strategies
2. B. Including internal customer satisfaction surveys in employee appraisals
3. C. Utilizing market intelligence as a sourcing tool
4. D. Realigning performance measurements to support organizational goals — đáp án hiện tại