Câu 4: ITIL 4 Leader Digital and IT Strategy

An insurance company generates sales from its website, from agents in a call centre, and from third parties working for other financial service organizations. The product is very popular and users are generally satisfied. The organization regularly collects and analyses data about service consumers, and this shows that users have very different levels of satisfaction, depending on how the product was sold. What should the insurance company consider NEXT to help resolve the situation?

1. A. Market relevance
2. B. Omnichannel delivery — đáp án hiện tại
3. C. Customer analytics
4. D. Customer feedback